celestial seasonings
Celestial Seasonings is a renowned American tea company, established in 1969, that specializes in a wide variety of herbal, green, white, black, and chai teas. Headquartered in Boulder, Colorado, the brand is known for its iconic blends, particularly the bestselling Sleepytime Tea and the tangy Red Zinger.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 15 of 24 Bay Area grocers. how many stores stock the brand.
41 products in the catalog. how deep the product line is (saturating).
spans 1 category · 5 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Celestial Seasonings (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Celestial Seasonings · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Celestial Seasonings in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Celestial Seasonings product in stock, cheapest first.
Sold at
Find Celestial Seasonings online
Where to find Celestial Seasonings · Bay Area
Opportunities
New doors · no Celestial Seasonings in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Celestial Seasonings· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Celestial Seasonings Tea Bags Sleepytime · its most-distributed SKU (15 doors) in Herbal Tea, the biggest opening. The closest open door is Community Market CA · 3 rivals already on that shelf.
