Choice Organics at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Choice Organics is a pioneering U.S. brand founded in 1989, known for its commitment to organic and non-GMO teas.
It’s already on the shelf here, with 6 SKUs across 1 category. The growth is depth and breadth: 1 category to widen.
Driver's Market merchandises 1 of the 1 category the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 55/100.
maps onto categories the store already runs.
The full runway
Every category Choice Organics plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 6 of 14 SKUs. Room to widen the line.
What to bring to expand
Choice Organics’ SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
