choice organics
Choice Organics is a pioneering U.S. brand founded in 1989, known for its commitment to organic and non-GMO teas. Based in Seattle, Washington, it was the first American tea producer to exclusively use organic ingredients, emphasizing sustainability and ethical sourcing.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
14 products in the catalog. how deep the product line is (saturating).
spans 1 category · 4 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Choice Organics (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Choice Organics · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Choice Organics in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Choice Organics lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Choice Organics online
Where to find Choice Organics · Bay Area
21 storefronts across 11 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Choice Organics in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Choice Organics· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Choice Organics Herbal Tea, Rooibos Red Tea, Sweet & Earthy, Caffeine Free, Organic Tea Bags · its most-distributed SKU (7 doors) in Herbal Tea, the biggest opening. The closest open door is Mollie Stone's Markets · 5 rivals already on that shelf.
