cholula
Cholula is a brand known for its authentic Mexican hot sauces and seasoning mixes. The brand emphasizes its rich heritage and passion for Mexican cuisine, offering a variety of hot sauce flavors that enhance the taste of food with unique spice blends. Cholula products are manufactured in Chapala, Jalisco, Mexico, and the brand is celebrated for its vibrant flavors and cultural roots.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 18 of 24 Bay Area grocers. how many stores stock the brand.
20 products in the catalog. how deep the product line is (saturating).
spans 5 categories · 6 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Cholula (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Cholula · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Cholula in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Cholula product in stock, cheapest first.
Sold at
Find Cholula online
Where to find Cholula · Bay Area
Opportunities
New doors · no Cholula in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Cholula· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with CHOLULA Original Hot Sauce · its most-distributed SKU (17 doors) in Hot Sauces, the biggest opening. The closest open door is World Market · 3 rivals already on that shelf.
