Chomps at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Chomps is a brand specializing in high-protein, low-sugar meat snacks made from grass-fed beef, venison, and antibiotic-free poultry.
It’s already on the shelf here, with 29 SKUs across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Chomplings Original Turkey Mini Sticks, 0.5 oz, 24-count in Meat Jerky.
Sprouts Farmers Market stocks meat jerky thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Sprouts Farmers Market carries meat jerky in real depth, 90 SKUs against a fleet median of 21, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Sprouts Farmers Market merchandises 1 of the 2 categories the brand sells.
grass-fed, non-gmo against the store's assortment lean.
brand excitement 70/100.
the categories it plays in are already deep here.
The full runway
Every category Chomps plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 29 of 31 SKUs. Room to widen the line.
The store barely carries this category, so it is a hard sell.
How it prices
Where it would price in meat jerky. Each dot is a product on the shelf, by its cost per oz (hover for which). Chomps (orange) sits in line with the shelf.
What to bring to expand
Chomps’ SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 29
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
