Claussen at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Claussen is a brand known for its refrigerated pickles and sauerkraut, offering a variety of kosher dill pickles in different cuts and sizes.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 1 new door to enter, replicated across all 2 stores.
Lead with Kosher Dill Pickle Halves in Pickles.
Pacific Market stocks pickles thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
The more differentiated opening is pickles: Pacific Market stocks only 9 there, so Claussen Kosher Dill Pickle Halves stands out rather than blending in.
Pacific Market merchandises 2 of the 2 categories the brand sells.
vegetarian against the store's assortment lean.
brand excitement 40/100.
enters a thin pickles shelf as a point of difference.
The full runway · across 2 stores
Every category Claussen plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 8 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in pickles. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Claussen (orange) sits in line with the shelf.
What to bring to expand
Claussen’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
