colgate total
Colgate Total runs 1 product across 1 category, stocked in a single Bay Area grocer. Its biggest footprint is toothpaste, at 1% of the shelf. A niche presence · Brand Power 7/100.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
1 product in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Colgate Total (full bar = 100% of the shelf), grouped by department.
Most similar brands
closest to Colgate Total in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Colgate Total product in stock, cheapest first.
Sold at
Where to find Colgate Total · Bay Area
1 storefront across 1 grocer carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Colgate Total· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Colgate Total Active Prevention Plus Advanced Whitening Toothpaste, 6.4 oz, 5-pack · its most-distributed SKU (1 door) in Adult Toothpaste, the biggest opening. The closest open door is Rainbow Grocery Cooperative.
