colman’s
Colman's is a renowned English brand known for its distinctive mustard products, including both mustard powder and prepared mustard. The brand is celebrated for its unique blend of white and brown mustard seeds, which deliver a signature heat and flavor. Colman's has been a staple in kitchens for generations, offering products that enhance the taste of various dishes.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 15 of 24 Bay Area grocers. how many stores stock the brand.
7 products in the catalog. how deep the product line is (saturating).
spans 4 categories · 5 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Colman’s (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Colman’s · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Colman’s in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Colman’s product in stock, cheapest first.
Sold at
Find Colman’s online
Where to find Colman’s · Bay Area
Opportunities
Grow where it's already stocked
Bay Area stores already carrying Colman’sthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
