Cypress Grove Midnight Moon at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Cypress Grove Midnight Moon: Cypress Grove is a renowned American cheese producer based in Arcata, California, specializing in artisan goat cheeses.
Cypress Grove Midnight Moon isn’t on United Markets’ shelf yet. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Cheese, Goat Milk, Aged Firm, Midnight Moon in Goat Cheese.
United Markets stocks goat cheese thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
United Markets carries goat cheese in real depth, 22 SKUs against a fleet median of 10, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
United Markets merchandises 1 of the 1 category the brand sells.
no strong clean/diet signal either way.
brand excitement 65/100.
the categories it plays in are already deep here.
The full runway
Every category Cypress Grove Midnight Moon plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in goat cheese. Each dot is a product on the shelf, by its cost per oz (hover for which).
What to bring to land
Cypress Grove Midnight Moon’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →