david
David is a nutrition brand that focuses on high-protein, low-calorie snack bars, founded in 2024 by Peter Rahal and Zach Ranen in New York, USA. Their flagship protein bar features 28 grams of protein, zero sugar, and only 150 calories, utilizing a proprietary protein blend and a plant-based fat alternative.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
10 products in the catalog. how deep the product line is (saturating).
spans 4 aisles. how many aisles the brand plays in (saturating).
~6% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 64% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are David (full bar = 100% of the shelf), grouped by department.
The lineup
every David product in stock, cheapest first.
