de cecco
De Cecco is a prestigious Italian brand established in 1886, known for its high-quality pasta and related food products. The company prides itself on using premium durum wheat and maintaining strict quality control throughout its production process.
De Cecco is playing a dominant game in the pasta aisle, leading the category with a substantial share and a broad lineup that is priced below most rivals. The brand's portfolio is a sprawling collection of pasta shapes, including both traditional and specialty varieties, with most products boasting organic or better-for-you claims. This health-focused tilt is complemented by a strategic reach, as De Cecco is available in most of the tracked grocery stores, ensuring its presence is felt widely across the market. By combining competitive pricing with a health-conscious lineup and extensive distribution, De Cecco solidifies its position as the go-to choice for pasta shoppers seeking both variety and value.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 15 of 24 Bay Area grocers. how many stores stock the brand.
66 products in the catalog. how deep the product line is (saturating).
spans 5 categories · 24 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are De Cecco (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as De Cecco · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
The lineup
every De Cecco product in stock, cheapest first.
Sold at
Find De Cecco online
Where to find De Cecco · Bay Area
Opportunities
New doors · no De Cecco in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show De Cecco· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with De Cecco Spaghetti, No.12, Bronze Drawn · its most-distributed SKU (13 doors) in Spaghetti Pasta, the biggest opening. The closest open door is Driver's Market · 3 rivals already on that shelf.
