Reading the shelf…
Deep Indian Kitchen offers a range of frozen Indian meals that are crafted from family recipes and made from scratch. Their products include entrees like Chicken Tikka Masala and Spinach Paneer, as well as samosas and kati street wraps. The brand emphasizes authentic Indian flavors by grinding their own spices and cooking in small batches.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 14 of 24 Bay Area grocers. how many stores stock the brand.
21 products in the catalog. how deep the product line is (saturating).
spans 5 categories · 7 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Deep Indian Kitchen (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Deep Indian Kitchen · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Deep Indian Kitchen in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Deep Indian Kitchen product in stock, cheapest first.





















Bay Area grocers where neither the digital catalog nor our shelf photos show Deep Indian Kitchen· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Deep Indian Kitchen Naan Pizza, Margherita, Mild Spice · its most-distributed SKU (1 door) in Frozen Pizzas, the biggest opening. The closest open door is Gus's Community Market · 2 rivals already on that shelf.
~3% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 61% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
39 storefronts across 14 grocers carry it · tap a pin to open the store.
already on that shelf: sukhi's indian, amy's kitchen
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Deep Indian Kitchenthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Frozen Dumplings, Frozen Pizzas, Frozen Pockets and Sandwiches · +2 more
open here: Frozen Dumplings, Frozen Pizzas, Frozen Pockets and Sandwiches · +1 more
open here: Frozen Dumplings, Frozen Pizzas, Frozen Samosas · +1 more
open here: Frozen Pizzas, Frozen Pockets and Sandwiches, Prepared Sandwiches and Wraps
open here: Frozen Pizzas, Frozen Pockets and Sandwiches, Prepared Sandwiches and Wraps
open here: Frozen Dumplings, Frozen Pizzas, Frozen Pockets and Sandwiches
open = the store meaningfully carries that category (real depth, not a token SKU) and Deep Indian Kitchen sells it elsewhere but has no SKU here.