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aisle

The grocery shelf-visibility index for the San Francisco Bay Area · who owns each aisle, how brands are positioned, and where the whitespace is. Measured, not paid. Free.

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real prices, real simple. measured from public storefronts and normalized per unit. figures update as we re-measure.

The Aisle Co is a subsidiary of McGovern Measurement Company, an enterprise shelf-measurement firm serving brands and capital allocators.

DEFI · shelf presence & positioning · The Aisle Company

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brand

DEFI

DEFI is an emerging brand · 4 products in the catalog, not yet seen at a tracked Bay Area grocer.

emerging brand · 4 products in catalog · not yet at a tracked Bay Area retailer

The lineup

the full DEFI lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.

DEFI Dark Chocolate Pink Himalayan Salt Crispy Superfood Bite

not on SF shelves yet

Dark Chocolate Flavor - DEFI Chocolate Crispy Superfood Bite

not on SF shelves yet

Milk Chocolate Peanut Butter Flavor - DEFI Chocolate Crispy Superfood Bite

not on SF shelves yet

DEFI Milk Chocolate Crispy Superfood Bite

not on SF shelves yet