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The grocery shelf-visibility index for the San Francisco Bay Area · who owns each aisle, how brands are positioned, and where the whitespace is. Measured, not paid. Free.

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real prices, real simple. measured from public storefronts and normalized per unit. figures update as we re-measure.

The Aisle Co is a subsidiary of McGovern Measurement Company, an enterprise shelf-measurement firm serving brands and capital allocators.

Defiant Sauce Co · shelf presence & positioning · The Aisle Company

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brand

Defiant Sauce Co

Defiant Sauce Co is an emerging brand · 6 products in the catalog, not yet seen at a tracked Bay Area grocer.

emerging brand · 6 products in catalog · not yet at a tracked Bay Area retailer

The lineup

the full Defiant Sauce Co lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.

Dill With It Hot Sauce

not on SF shelves yet

Reaper's Gold Spicy BBQ Sauce

not on SF shelves yet

Hadouken Spicy Asian BBQ Sauce

not on SF shelves yet

Kickin' Hickory BBQ Sauce

not on SF shelves yet

Son of a Peach Hot Sauce

not on SF shelves yet

Scorpionberry Hot Sauce

not on SF shelves yet