Reading the shelf…
Del Cabo is a brand under Jacobs Farm del Cabo, specializing in organic produce, particularly tomatoes and vegetables. The brand is known for its commitment to sustainable and socially responsible farming practices, working with a network of over 1,200 farming families. Del Cabo's products are grown in coastal Northern California and Baja Mexico, emphasizing organic and fair trade certifications.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 15 of 24 Bay Area grocers. how many stores stock the brand.
10 products in the catalog. how deep the product line is (saturating).
spans 0 categories. how many categories the brand plays in (saturating).
closest to Del Cabo in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Del Cabo product in stock, cheapest first.









~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 24% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
31 storefronts across 15 grocers carry it · tap a pin to open the store.