del maguey
Del Maguey is a renowned brand specializing in artisanal mezcal, known for its Single Village Mezcal collection. Founded in 1995, the brand emphasizes traditional and ancestral methods of mezcal production, celebrating the cultural heritage of indigenous Zapotec and Mixtec communities. Del Maguey offers a diverse range of mezcal expressions, each crafted to reflect the unique characteristics of the agave and the village from which it originates.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
1 product in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Del Maguey (full bar = 100% of the shelf), grouped by department.
Most similar brands
closest to Del Maguey in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Del Maguey product in stock, cheapest first.
Sold at
Where to find Del Maguey · Bay Area
4 storefronts across 1 grocer carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Del Maguey· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Del Maguey Mezcal Vida · its most-distributed SKU (1 door) in Mezcal, the biggest opening. The closest open door is Gus's Community Market.