Dolcezze Di Nanni at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Dolcezze Di Nanni isn’t on Falletti Foods’ shelf yet. The opening: 3 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Le dolcezze di Nanni Biscottoni al Cacao in Biscotti.
Falletti Foods stocks biscotti thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
Falletti Foods carries other cookies in real depth, 25 SKUs against a fleet median of 11, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is biscotti: Falletti Foods stocks only 9 there, so Le dolcezze di Nanni Biscottoni al Cacao stands out rather than blending in. Lead with the biscotti, and position the other cookies as a finishing or gift item.
Falletti Foods merchandises 3 of the 3 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 40/100.
enters a thin biscotti shelf as a point of difference.
The full runway
Every category Dolcezze Di Nanni plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in biscotti. Each dot is a product on the shelf, by its cost per oz (hover for which). Dolcezze Di Nanni (orange) sits in line with the shelf.
What to bring to land
Dolcezze Di Nanni’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
