Reading the shelf…
Dole is a renowned brand specializing in fresh fruits and fruit-based products, including packaged fruit snacks and a variety of juices. Known for its high-quality produce, Dole offers a wide range of fruits such as bananas, pineapples, and berries, as well as fruit cups and juice options like orange and tropical fruit punch. The brand emphasizes sustainability and transparency, allowing consumers to trace the origin of their produce.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 14 of 24 Bay Area grocers. how many stores stock the brand.
68 products in the catalog. how deep the product line is (saturating).
spans 7 categories · 11 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Dole (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Dole · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Dole in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Dole product in stock, cheapest first.







































Bay Area grocers where neither the digital catalog nor our shelf photos show Dole· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Dole 100% Juice, Orange Peach Mango, No Sugar Added · its most-distributed SKU (3 doors) in Fruit Juice Blends, the biggest opening. The closest open door is Rainbow Grocery Cooperative · 3 rivals already on that shelf.
~5% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 23% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
42 storefronts across 14 grocers carry it · tap a pin to open the store.
already on that shelf: r.w. knudsen family, native forest, lakewood organic
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Dolethat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Canned Oranges, Dried Dates, Frozen Blueberries · +3 more
open here: Canned Peaches, Dried Dates, Frozen Blueberries · +2 more
open here: Dried Dates, Frozen Blueberries, Frozen Mixed Berries · +2 more
open here: Dried Dates, Frozen Blueberries, Frozen Novelty Desserts · +1 more
open here: Canned Peaches, Frozen Novelty Desserts, Fruit Snack Cups
open here: Canned Peaches, Frozen Mixed Berries, Frozen Novelty Desserts
open = the store meaningfully carries that category (real depth, not a token SKU) and Dole sells it elsewhere but has no SKU here.