doritos
Doritos is a popular American brand of flavored tortilla chips produced by Frito-Lay, a subsidiary of PepsiCo. Originating in 1964 at Disneyland, Doritos became the first tortilla chip available nationwide in the U.S. and has since become known for its iconic flavors and bold marketing campaigns.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 10 of 24 Bay Area grocers. how many stores stock the brand.
46 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Doritos (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Doritos · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Doritos in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Doritos product in stock, cheapest first.
Sold at
Find Doritos online
Where to find Doritos · Bay Area
20 storefronts across 10 grocers carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Doritos· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Doritos Flavored Tortilla Chips, Cool Ranch · its most-distributed SKU (7 doors) in Tortilla Chips, the biggest opening. The closest open door is Berkeley Bowl · 5 rivals already on that shelf.
