Earnest Eats
Earnest Eats runs 12 products across 1 category, stocked in a single Bay Area grocer. Its biggest footprint is cereal, at <1% of the shelf. A niche presence · Brand Power 20/100.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
12 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Earnest Eats (full bar = 100% of the shelf), grouped by department.
The lineup
the full Earnest Eats lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find Earnest Eats · Bay Area
1 storefront across 1 grocer carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Earnest Eats· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Earnest Eats Cereal, Hot & Fit, American Blend · its most-distributed SKU (1 door) in Cereal, the biggest opening. The closest open door is Berkeley Bowl.