Reading the shelf…
Envirokidz Crispy Rice Fruity Burst runs 9 products across 1 category, stocked in 14 of 24 Bay Area grocers. Its biggest footprint is cereal, at 2% of the shelf. A niche presence · Brand Power 36/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 14 of 24 Bay Area grocers. how many stores stock the brand.
9 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Envirokidz Crispy Rice Fruity Burst (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Envirokidz Crispy Rice Fruity Burst · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Envirokidz Crispy Rice Fruity Burst in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Envirokidz Crispy Rice Fruity Burst product in stock, cheapest first.









Bay Area grocers where neither the digital catalog nor our shelf photos show Envirokidz Crispy Rice Fruity Burst· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with EnviroKidz Crispy Rice Fruity Burst Panda Puffs Cereal · its most-distributed SKU (11 doors) in Cereal, the biggest opening. The closest open door is LeBeau Nob Hill · 5 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 51% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
27 storefronts across 14 grocers carry it · tap a pin to open the store.
already on that shelf: kellogg's froot loops, kashi, general mills
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.