Reading the shelf…
Enzo's Table is a family-owned brand based in California's San Joaquin Valley, specializing in gourmet food products such as almond butters, vinegars, and biscotti. The brand is known for its small-batch production using estate-grown California almonds, with products like their Original Almond Butter and Chocolate Almond Butter gaining popularity for their pure ingredients and rich flavors. Enzo's Table emphasizes quality and sustainability, sourcing ingredients directly from their own farms.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 6 of 24 Bay Area grocers. how many stores stock the brand.
13 products in the catalog. how deep the product line is (saturating).
spans 5 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Enzo's Table (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Enzo's Table · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Enzo's Table in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Enzo's Table product in stock, cheapest first.













17 storefronts across 6 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Enzo's Table· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with ENZO'S TABLE Olive Oil, Extra Virgin, Organic, Meyer Lemon · its most-distributed SKU (1 door) in Olive Oils, the biggest opening. The closest open door is Mill Valley Market · 3 rivals already on that shelf.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 81% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: true delicious, napa valley naturals, dolcezze di nanni
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Enzo's Tablethat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Almond Butter, Biscotti, Granola · +1 more
open here: Almond Butter, Granola, Olive Oils
open here: Almond Butter, Granola, Olive Oils
open here: Almond Butter, Granola, Olive Oils
open here: Almond Butter, Granola, Olive Oils
open here: Olive Oils
open = the store meaningfully carries that category (real depth, not a token SKU) and Enzo's Table sells it elsewhere but has no SKU here.