Reading the shelf…
Equator Coffees & Teas runs 1 product across 1 category, stocked in a single Bay Area grocer. Its biggest footprint is coffee, at <1% of the shelf. A niche presence · Brand Power 6/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
1 product in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Equator Coffees & Teas (full bar = 100% of the shelf), grouped by department.
every Equator Coffees & Teas product in stock, cheapest first.
1 storefront across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Equator Coffees & Teas· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Equator Coffees & Teas Sumatra Queen Ketiara Fair Trade Organic · its most-distributed SKU (1 door) in Whole Bean Coffee, the biggest opening. The closest open door is Costco.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
$16.09 average price. where it sits on price · context, not scored into Brand Power.
route note: buying runs through a corporate program — typically a slower path than an independent grocer's buyer.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.