Reading the shelf…
Essentia is a brand specializing in ionized alkaline water, known for its high purity and elevated pH level of 9.5 or higher. The water is enhanced with electrolytes, offering a clean and smooth taste. Essentia promotes its products as a means to achieve superior hydration, supporting an active and bold lifestyle.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 13 of 24 Bay Area grocers. how many stores stock the brand.
6 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Essentia (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Essentia · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Essentia in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Essentia product in stock, cheapest first.






~3% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 48% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
25 storefronts across 13 grocers carry it · tap a pin to open the store.