Fever-tree Mediterranean Tonic at Mill Valley Market
Mill Valley Market is a specialty independent running 1 Bay Area store, mid-size at about 8,590 sq ft each.
Fever-tree Mediterranean Tonic: Fever-Tree is a British brand specializing in premium drink mixers, founded in 2003.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: .
Mill Valley Market merchandises 1 of the 1 category the brand sells.
non-gmo against the store's assortment lean.
brand excitement 50/100.
the categories it plays in are already deep here.
The full runway
Every category Fever-tree Mediterranean Tonic plays in across the Bay Area grocers we track, and where it stands at Mill Valley Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (1/1 SKUs).
How it prices
Where it would price in tonic water. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Fever-tree Mediterranean Tonic (orange) sits well above the shelf.
Already on the shelf
Presence and depth are measured from Mill Valley Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Mill Valley Market profile →