field day
Field Day is a brand dedicated to providing a variety of organic and natural grocery products, emphasizing quality and sustainability. Their offerings include pantry staples, snacks, and beverages, all sourced from organic farms and certified organic and non-GMO.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 12 of 24 Bay Area grocers. how many stores stock the brand.
120 products in the catalog. how deep the product line is (saturating).
spans 42 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Field Day (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Field Day · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
The lineup
every Field Day product in stock, cheapest first.
Sold at
Find Field Day online
Where to find Field Day · Bay Area
22 storefronts across 12 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Field Day in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Field Day· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with FIELD DAY Crackers, Organic, Golden Round · its most-distributed SKU (3 doors) in Crackers, the biggest opening. The closest open door is LeBeau Nob Hill · 1 rival already on that shelf.
