field roast
Field Roast is a Seattle-based company known for its artisanal plant-based meats and cheeses, founded in 1997. The brand focuses on using fresh, whole-food ingredients to create a diverse range of products, including sausages, deli slices, roasts, burgers, and dairy-free cheeses under the Chao Creamery label.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 19 of 24 Bay Area grocers. how many stores stock the brand.
27 products in the catalog. how deep the product line is (saturating).
spans 10 categories · 11 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Field Roast (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Field Roast · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Field Roast in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Field Roast product in stock, cheapest first.
Sold at
Find Field Roast online
Where to find Field Roast · Bay Area
Opportunities
Grow where it's already stocked
Bay Area stores already carrying Field Roastthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Cheese Alternatives, Frozen Breakfast Pockets and Sandwiches, Frozen Chicken Wings · +5 more
