Field Trip at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Field Trip offers a range of minimally processed meat snacks made from high-quality ingredients, including chicken, beef, and turkey.
Field Trip isn’t on Community Market CA’s shelf yet. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Beef Jerky in Meat Jerky.
Community Market CA stocks meat jerky thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
Community Market CA merchandises 1 of the 1 category the brand sells.
grass-fed, keto, paleo against the store's assortment lean.
brand excitement 70/100.
maps onto categories the store already runs.
The full runway
Every category Field Trip plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in meat jerky. Each dot is a product on the shelf, by its cost per oz (hover for which). Field Trip (orange) sits in line with the shelf.
What to bring to land
Field Trip’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
