firebrand breads
Firebrand Artisan Breads is a bakery known for its wood-fired, naturally leavened breads and pastries. Founded in 2008 in Oakland, California, the brand focuses on using organic, sprouted whole grains to create unique flavors and textures in their products.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 2 of 3 San Francisco grocers. how many stores stock the brand.
9 products in the catalog. how deep the product line is (saturating).
spans 3 aisles. how many aisles the brand plays in (saturating).
~3% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 50% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Firebrand Breads (full bar = 100% of the shelf), grouped by department.
The lineup
every Firebrand Breads product in stock, cheapest first.
