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The grocery shelf-visibility index for the San Francisco Bay Area · who owns each aisle, how brands are positioned, and where the whitespace is. Measured, not paid. Free.

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real prices, real simple. measured from public storefronts and normalized per unit. figures update as we re-measure.

The Aisle Co is a subsidiary of McGovern Measurement Company, an enterprise shelf-measurement firm serving brands and capital allocators.

Flour + Water Foods · shelf presence & positioning · The Aisle Company

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Flour + Water Foods

Flour + Water Foods is an emerging brand · 4 products in the catalog, not yet seen at a tracked Bay Area grocer.

emerging brand · 4 products in catalog · not yet at a tracked Bay Area retailer

The lineup

the full Flour + Water Foods lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.

Organic Penne Pasta, Regenerative Farmed, 12oz

not on SF shelves yet

Organic Spaghetti Pasta, Regenerative Farmed, 20oz

not on SF shelves yet

Organic Campanelle Pasta, Regenerative Farmed, 12oz

not on SF shelves yet

Organic Elbow Macaroni Pasta, Regenerative Farmed, 16oz

not on SF shelves yet