floura
Floura specializes in fiber snack bars that are both dairy and gluten-free, making them suitable for various dietary preferences. Each bar is crafted with upcycled ingredients such as watermelon rinds and apple cores, contributing to the upcycled food movement and promoting sustainability. With flavors ranging from fruity notes of blueberry matcha to the rich taste of brownie batter, Floura emphasizes clean, recognizable ingredients without artificial additives.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
10 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Floura (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Floura · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Floura in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Floura lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find Floura · Bay Area
4 storefronts across 1 grocer carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Floura· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Floura Mint Chip Bar · its most-distributed SKU (1 door) in Ice Cream Bars, the biggest opening. The closest open door is Berkeley Bowl · 4 rivals already on that shelf.
