fly by jing
Fly By Jing offers a range of flavorful and diverse Sichuan-inspired products, including noodles and chili sauces, crafted to bring bold and complex tastes to everyday meals. The brand features vegan, non-GMO options that emphasize natural ingredients and authentic Sichuan flavors, from the fiery heat of its Xtra Spicy Sichuan Chili Crisp to the umami-rich depth of its Mild Sichuan Chili Crisp. With options like Sweet + Spicy Sichuan Chili Sauce and Classic Soy Noodles, Fly By Jing provides versatile and convenient meal solutions that cater to a variety of palates.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 13 of 24 Bay Area grocers. how many stores stock the brand.
19 products in the catalog. how deep the product line is (saturating).
spans 6 categories · 7 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Fly By Jing (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Fly By Jing · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Fly By Jing in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Fly By Jing lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Fly By Jing online
Where to find Fly By Jing · Bay Area
Opportunities
New doors · no Fly By Jing in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Fly By Jing· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Fly By Jing Sweet + Spicy Sichuan Chili Sauce · its most-distributed SKU (5 doors) in Other Sauces, the biggest opening. The closest open door is Woodlands · 3 rivals already on that shelf.
