follow your heart
Follow Your Heart is a pioneering brand in the plant-based food industry, known for its innovative vegan products. Established in the 1970s in Southern California, the brand offers a wide range of dairy-free and egg-free alternatives, including Vegenaise, dairy-free cheeses, and various dressings and spreads. The brand is committed to sustainability, with a significant portion of its manufacturing powered by solar energy.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 17 of 24 Bay Area grocers. how many stores stock the brand.
24 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 4 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Follow Your Heart (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Follow Your Heart · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Follow Your Heart in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Follow Your Heart product in stock, cheapest first.
Sold at
Find Follow Your Heart online
Where to find Follow Your Heart · Bay Area
Opportunities
New doors · no Follow Your Heart in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Follow Your Heart· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Follow Your Heart Original Vegenaise · its most-distributed SKU (14 doors) in Mayonnaise, the biggest opening. The closest open door is Target · 2 rivals already on that shelf.
