food for life
Food For Life is a family-owned company that specializes in organic, non-GMO, and sprouted grain baked goods. Founded in 1964 and based in Corona, California, the brand focuses on health-conscious products that cater to various dietary needs.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 18 of 24 Bay Area grocers. how many stores stock the brand.
27 products in the catalog. how deep the product line is (saturating).
spans 4 categories · 8 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Food For Life (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Food For Life · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Food For Life in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Food For Life lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Food For Life online
Where to find Food For Life · Bay Area
Opportunities
New doors · no Food For Life in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Food For Life· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Food for Life Sprouted Grain Fork-Split English Muffins · its most-distributed SKU (9 doors) in English Muffins, the biggest opening. The closest open door is Luke's Local · 2 rivals already on that shelf.
