Reading the shelf…
Foodies is a brand specializing in meat substitutes and tofu products, with a focus on innovative plant-based offerings. Their product line includes various Pumfu items, such as The Original, Scramble, Sausage Crumble, and Chorizo Crumble. These products cater to consumers seeking plant-based protein alternatives.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 7 of 24 Bay Area grocers. how many stores stock the brand.
5 products in the catalog. how deep the product line is (saturating).
spans 3 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Foodies (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Foodies · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Foodies in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Foodies product in stock, cheapest first.
13 storefronts across 7 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Foodies· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Foodies Pumfu - Chorizo Crumble · its most-distributed SKU (3 doors) in Vegetarian Sausages, the biggest opening. The closest open door is Sprouts Farmers Market · 5 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 53% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: beyond meat, big mountain foods, abbot's
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Foodiesthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Tofu and Bean Curd, Vegetarian Sausages
open here: Tofu and Bean Curd, Vegetarian Sausages
open here: Tofu and Bean Curd
open here: Vegetarian Sausages
open here: Vegetarian Sausages
open = the store meaningfully carries that category (real depth, not a token SKU) and Foodies sells it elsewhere but has no SKU here.