Reading the shelf…
For Bitter For Worse specializes in non-alcoholic tonics that complement a variety of social and culinary settings. Its offerings, such as Eva's Spritz, Rose City Fizz, Smoky No.56, and The Saskatoon, feature organic ingredients and are crafted to pair well with foods ranging from light charcuterie to hearty meals. Each product is designed to evoke unique taste experiences, from tart rhubarb and citrus notes to smoky and savory profiles.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
12 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are For Bitter For Worse (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as For Bitter For Worse · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to For Bitter For Worse in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full For Bitter For Worse lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.












2 storefronts across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show For Bitter For Worse· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with For Bitter For Worse Smoky No.56, Non Alcoholic Spirit · its most-distributed SKU (1 door) in Non-Alcoholic Spirits, the biggest opening. The closest open door is The Epicurean Trader · 2 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
$27.24 average price. where it sits on price · context, not scored into Brand Power.
already on that shelf: seedlip, lyre’s
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.