fort point
Fort Point Beer Company is an independent craft brewery based in San Francisco, California, known for its balanced and approachable beers. Founded in 2014, it has quickly become the largest independent craft brewery in the city, producing a variety of styles including IPAs, ales, and hard ciders.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 5 of 24 Bay Area grocers. how many stores stock the brand.
8 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 5 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Fort Point (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Fort Point · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Fort Point in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Fort Point product in stock, cheapest first.
Sold at
Find Fort Point online
Where to find Fort Point · Bay Area
15 storefronts across 5 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Fort Point in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Fort Point· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Fort Point Beer Co. San Francisco Style Na Ipa · its most-distributed SKU (2 doors) in India Pale Ale, the biggest opening. The closest open door is Sprouts Farmers Market · 2 rivals already on that shelf.
