Reading the shelf…
Fra' Mani is an artisan food company based in Berkeley, California, specializing in Italian-inspired salumi and charcuterie. Founded by chef Paul Bertolli in 2006, the brand is committed to sustainable practices and high-quality ingredients sourced from family farms.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 15 of 24 Bay Area grocers. how many stores stock the brand.
15 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 7 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Fra' Mani (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Fra' Mani · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Fra' Mani in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Fra' Mani lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Bay Area grocers where neither the digital catalog nor our shelf photos show Fra' Mani· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Fra' Mani Italian Dry Salame, Sliced Salami · its most-distributed SKU (6 doors) in Salami, the biggest opening. The closest open door is Pacific Market · 4 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 47% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
40 storefronts across 15 grocers carry it · tap a pin to open the store.
already on that shelf: creminelli fine meats, niman ranch, aidells
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Fra' Manithat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Andouille Sausage, Breakfast Sausage, Deli Ham · +3 more
open here: Andouille Sausage, Breakfast Sausage, Deli Ham · +1 more
open here: Breakfast Sausage, Deli Ham, Pepperoni · +1 more
open here: Andouille Sausage, Breakfast Sausage, Pepperoni
open here: Deli Ham, Pepperoni, Salami
open here: Breakfast Sausage, Deli Ham, Other Sausage
open = the store meaningfully carries that category (real depth, not a token SKU) and Fra' Mani sells it elsewhere but has no SKU here.