Reading the shelf…
Fresh Gourmet is a brand specializing in salad toppings and crunchy food enhancers. Their product line includes a variety of croutons, tortilla strips, and crispy onions, designed to add texture and flavor to salads, soups, and other dishes. Fresh Gourmet products are known for their authentic taste and are made from quality ingredients like corn masa flour.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 9 of 24 Bay Area grocers. how many stores stock the brand.
25 products in the catalog. how deep the product line is (saturating).
spans 5 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Fresh Gourmet (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Fresh Gourmet · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Fresh Gourmet in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Fresh Gourmet product in stock, cheapest first.

























18 storefronts across 9 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Fresh Gourmet· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Fresh Gourmet Croutons, Cheese & Garlic · its most-distributed SKU (7 doors) in Croutons, the biggest opening. The closest open door is Berkeley Bowl · 4 rivals already on that shelf.
~24% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 31% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: briannas, kooshy, semifreddi’s
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Fresh Gourmetthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Almonds
open here: Almonds
open here: Almonds
open here: Almonds
open = the store meaningfully carries that category (real depth, not a token SKU) and Fresh Gourmet sells it elsewhere but has no SKU here.