frigo
Frigo is a cheese brand known for its authentic Italian cheese offerings, crafted with a focus on quality and traditional cheese-making techniques. The brand provides a variety of cheese products, including string cheese, crumbled feta, and blue cheese, catering to diverse culinary needs from snacks to gourmet recipes.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 3 of 24 Bay Area grocers. how many stores stock the brand.
8 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 4 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Frigo (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Frigo · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Frigo in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Frigo product in stock, cheapest first.
Sold at
Where to find Frigo · Bay Area
21 storefronts across 3 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Frigo in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Frigo· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Frigo Cheese Heads Original Mozzarella String Cheese · its most-distributed SKU (3 doors) in String And Stick Cheese, the biggest opening. The closest open door is Gus's Community Market · 3 rivals already on that shelf.
