from the fields’
From the Fields' is an artisanal food company based in Northern California, specializing in organic granola, cereals, muesli, oatmeal, and snacks. Founded in 2010, the brand is committed to crafting high-nutrient products that are free from preservatives, refined sweeteners, and artificial ingredients. Their offerings are certified organic, with many products being vegan and gluten-free. From the Fields' emphasizes direct relationships with farmers to ensure quality sourcing.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 9 of 24 Bay Area grocers. how many stores stock the brand.
24 products in the catalog. how deep the product line is (saturating).
spans 7 categories · 9 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are From The Fields’ (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as From The Fields’ · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to From The Fields’ in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full From The Fields’ lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find From The Fields’ online
Where to find From The Fields’ · Bay Area
12 storefronts across 9 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no From The Fields’ in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show From The Fields’· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with FROM THE FIELDS Organic Currant Rose Muesli · its most-distributed SKU (2 doors) in Cereal, the biggest opening. The closest open door is Sprouts Farmers Market · 5 rivals already on that shelf.
