Reading the shelf…
G-nola is a gourmet granola brand known for its oil-free and gluten-free products, crafted with simple ingredients. Based in Sonoma County, CA, G-nola offers a variety of flavors including Chocolate Almond, Vanilla Cashew, Butter Pecan, and Toasted Coconut. The brand emphasizes healthy snacking with its handcrafted, small-batch granola.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 8 of 24 Bay Area grocers. how many stores stock the brand.
4 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are G-nola (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as G-nola · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to G-nola in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every G-nola product in stock, cheapest first.
17 storefronts across 8 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show G-nola· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with G-nola Granola, Chocolate Almond · its most-distributed SKU (8 doors) in Granola, the biggest opening. The closest open door is Falletti Foods · 5 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 74% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: nana joes granola, purely elizabeth, the granola guru
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.