Reading the shelf…
Gardein is a brand specializing in plant-based meat alternatives, offering a wide range of products that mimic the taste and texture of traditional meats such as chicken, beef, pork, turkey, and seafood. Their products are designed to cater to those seeking to reduce meat consumption without sacrificing flavor or variety. Gardein's offerings include items like plant-based chick'n tenders, fishless filets, and beefless burgers, all crafted to provide a satisfying meatless meal experience.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 10 of 24 Bay Area grocers. how many stores stock the brand.
19 products in the catalog. how deep the product line is (saturating).
spans 4 categories · 6 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Gardein (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Gardein · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Gardein in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Gardein product in stock, cheapest first.



















Bay Area grocers where neither the digital catalog nor our shelf photos show Gardein· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Gardein Classic Meatless Meatballs, Protein Packed Goodness, Ready in 8 Minutes, 12.7 Ounce (Frozen) · its most-distributed SKU (1 door) in Frozen Vegetarian Burgers, the biggest opening. The closest open door is Mollie Stone's Markets · 4 rivals already on that shelf.
~13% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 42% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
38 storefronts across 10 grocers carry it · tap a pin to open the store.
already on that shelf: morning star farms, daring, beyond meat
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Gardeinthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Frozen Vegetarian Burgers, Other Broths, Other Frozen Meat Substitutes
open here: Frozen Vegetarian Burgers, Other Broths
open here: Frozen Vegetarian Burgers, Other Broths
open here: Frozen Vegetarian Burgers, Other Frozen Meat Substitutes
open here: Frozen Vegetarian Burgers
open here: Frozen Vegetarian Burgers
open = the store meaningfully carries that category (real depth, not a token SKU) and Gardein sells it elsewhere but has no SKU here.