Reading the shelf…
Fairfax Market is a independent grocer running 1 Bay Area store.
Gato Dates specializes in creating indulgent, plant-based snacks featuring organic Medjool dates filled with a variety of nut butters and coated in rich dark chocolate.
Gato Dates isn’t on Fairfax Market’s shelf yet. the categories it plays in are thin here, so it is a harder sell.
Fairfax Market merchandises 0 of the 1 category the brand sells.
organic, paleo, vegan against the store's assortment lean.
brand excitement 60/100.
maps onto categories the store already runs.
Every category Gato Dates plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
The store barely carries this category, so it is a hard sell.
Gato Dates’ SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →