Reading the shelf…
Go Raw is a brand focused on creating simple, wholesome, and craveable seed-based snacks. Their products are primarily made from organic sprouted seeds, such as pumpkin and sunflower seeds, which are packed with nutrients and protein. The brand emphasizes uncomplicated snacking with a variety of flavors and textures, catering to health-conscious consumers.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 13 of 24 Bay Area grocers. how many stores stock the brand.
21 products in the catalog. how deep the product line is (saturating).
spans 7 categories · 8 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Go Raw (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Go Raw · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Go Raw in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Go Raw product in stock, cheapest first.





















Bay Area grocers where neither the digital catalog nor our shelf photos show Go Raw· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Go Raw Organic Chili Lime Sprouted Snacking Seeds · its most-distributed SKU (2 doors) in Other Snacks, the biggest opening. The closest open door is United Markets · 3 rivals already on that shelf.
~4% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 64% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
29 storefronts across 13 grocers carry it · tap a pin to open the store.
already on that shelf: sunridge farms, david, eden foods
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Go Rawthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Granola, Granola Bars, Mixed Dry Snacks · +4 more
open here: Granola, Granola Bars, Mixed Dry Snacks · +4 more
open here: Granola, Granola Bars, Other Snack Bars · +2 more
open here: Granola, Granola Bars, Mixed Dry Snacks · +2 more
open here: Granola, Granola Bars, Other Seeds · +2 more
open here: Granola, Granola Bars, Mixed Dry Snacks · +2 more
open = the store meaningfully carries that category (real depth, not a token SKU) and Go Raw sells it elsewhere but has no SKU here.