good earth
Good Earth runs 7 products across 1 category, stocked in 10 of 24 Bay Area grocers. Its biggest footprint is tea, at <1% of the shelf. A niche presence · Brand Power 27/100.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 10 of 24 Bay Area grocers. how many stores stock the brand.
7 products in the catalog. how deep the product line is (saturating).
spans 1 category · 3 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Good Earth (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Good Earth · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Good Earth in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Good Earth product in stock, cheapest first.
Sold at
Where to find Good Earth · Bay Area
20 storefronts across 10 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Good Earth in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Good Earth· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Good Earth Sweet & Spicy Original Caffeine Free Herbal Tea 18 Count Tea Bags · its most-distributed SKU (8 doors) in Herbal Tea, the biggest opening. The closest open door is Falletti Foods · 5 rivals already on that shelf.
