Reading the shelf…
GoodPop is a brand specializing in frozen treats and ice cream bars made with organic and responsibly-sourced ingredients. Their products are known for being free from artificial dyes and sugar substitutes, focusing on real fruit and organic dairy. GoodPop is committed to sustainability and social impact, being B Corp Certified and supporting fair trade practices.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 18 of 24 Bay Area grocers. how many stores stock the brand.
31 products in the catalog. how deep the product line is (saturating).
spans 7 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Goodpop (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Goodpop · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Goodpop in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Goodpop lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
































Bay Area grocers where neither the digital catalog nor our shelf photos show Goodpop· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with GoodPop Strawberry Lemonade, Frozen Fruit Bars · its most-distributed SKU (9 doors) in Popsicles, the biggest opening. The closest open door is Target · 4 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 63% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
41 storefronts across 18 grocers carry it · tap a pin to open the store.
already on that shelf: popsicle, so delicious, jonnypops
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Goodpopthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Frozen Novelty Desserts, Ice Cream Bars, Ice Cream Sandwiches · +2 more
open here: Frozen Novelty Desserts, Ice Cream Bars, Ice Cream Sandwiches · +2 more
open here: Frozen Novelty Desserts, Ice Cream Bars, Ice Cream Sandwiches · +2 more
open here: Frozen Novelty Desserts, Ice Cream Bars, Ice Cream Sandwiches · +2 more
open here: Frozen Novelty Desserts, Ice Cream Sandwiches, Sparkling Juice · +1 more
open here: Frozen Novelty Desserts, Ice Cream Sandwiches, Sparkling Juice · +1 more
open = the store meaningfully carries that category (real depth, not a token SKU) and Goodpop sells it elsewhere but has no SKU here.