Reading the shelf…
Grain Berry runs 4 products across 1 category, stocked in 2 of 24 Bay Area grocers. Its biggest footprint is cereal, at 1% of the shelf. A niche presence · Brand Power 14/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
4 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Grain Berry (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Grain Berry · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Grain Berry in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Grain Berry product in stock, cheapest first.
4 storefronts across 2 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Grain Berry· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Grain Berry Cinnamon Frosted with Onyx Sorghum Cereals · its most-distributed SKU (2 doors) in Cereal, the biggest opening. The closest open door is Mill Valley Market · 5 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 64% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: general mills, kellogg's froot loops, barbara's
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.