graza
Graza is a Brooklyn-based company founded in 2021, specializing in single-origin extra virgin olive oil sourced from 100% Picual olives in Jaén, Andalusia, Spain. The brand offers a range of oils, including Drizzle, Sizzle, and Frizzle, catering to both finishing and cooking needs.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 18 of 24 Bay Area grocers. how many stores stock the brand.
23 products in the catalog. how deep the product line is (saturating).
spans 4 categories · 6 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Graza (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Graza · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Graza in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Graza product in stock, cheapest first.
Sold at
Find Graza online
Where to find Graza · Bay Area
Opportunities
New doors · no Graza in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Graza· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Graza Super Sizzle Extra Virgin Olive Oil · its most-distributed SKU (15 doors) in Olive Oils, the biggest opening. The closest open door is Community Market CA · 4 rivals already on that shelf.
