Reading the shelf…
GreeNoodle is a brand offering organic instant noodles made with moroheiya, a nutrient-rich leafy green. These noodles are a healthier alternative to conventional instant noodles, being non-GMO, vegan, and free from MSG and preservatives. They are steam-cooked and air-dried, available in flavors such as Miso, Tom Yum, and Yakisoba.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 6 of 24 Bay Area grocers. how many stores stock the brand.
6 products in the catalog. how deep the product line is (saturating).
spans 1 category · 2 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Greenoodle (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Greenoodle · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Greenoodle in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Greenoodle product in stock, cheapest first.






10 storefronts across 6 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Greenoodle· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with GreeNoodle Noodles, Miso · its most-distributed SKU (6 doors) in Instant Noodles, the biggest opening. The closest open door is United Markets · 5 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 60% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: mike's mighty good, lotus foods, momofuku
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.